Earlier today, Spin.com premiered and covered the video for Fort Lean’s ‘Beach Holiday.’ These guys have been getting a ton of attention lately and give an amazing live performance (we saw them on Saturday). Beach Holiday is a great track and now it has a really sweet video to match. We’re especially excited about it because not only are the band members friends of ours, but the video was produced and directed by close friends: Ethan Berger, Zoe Beyer, Logan Needle, Adam Paulsen, and Stefan Weinberger. Check it out!
Fort Lean video premiere – ‘Beach Holiday’
28 NovIntroducing Austin Lane
21 Nov
While anybody who has seen the Lua interface has interacted with his beautiful design, we want to formally introduce Austin Lane, our Head of Product Development and lead designer of our user interface/experience. Austin has been working with us since May and is extremely talented. We love interviews, so we’re introducing him Loo-ah blog-style with a few questions. Get to know Austin after the jump – you won’t regret it.
The title design of Saul Bass
15 NovIn celebration of the release of the book “Saul Bass: A Life in Film & Design,” Ian Albinson (artofthetitle.com) put together a brief visual history of some of Saul Bass’s most celebrated work. Most will recognize a fair number of these films and the iconic Bass design that accompanied them. It’s an amazing video that shows how powerful good title design can be in a film.
Saul Bass was a graphic design and filmmaker best known for his design on animated movie title sequences. He worked with many great directors including Hitchcock, Kubrick and Scorsese. Bass is also responsible for many amazing movie poster and legendary corporate logos. Bass’ website can be found at saulbass.tv
Awful Nice in the news
14 Nov
Awful Nice, the movie our co-founder Jason is currently working on in Missouri (as Assistant Director) was covered by Film Maker Magazine last week. The article discusses the genesis of the Awful Nice story written by Todd Sklar and Alex Rennie and looks at the unconventional marketing strategy that the filmmakers have employed to great success. Jason has been giving us updates from set, and reported on Friday that “Chris Meloni arrived on set to play Charbineau and has personally upped the hilarity by 3 JPS (jokes per second) on the Rodney Dangerfield improvisation scale chart.”
As we mentioned in the previous post about the film, the crew is relying on Lua for on-set communication. As Assistant Director managing the crew’s schedule, Jason is a primary Lua user, and we’ve enjoyed seeing all the messages he’s been sending around set. So far, the test has been successful and Lua has been serving its purpose making production easier and saving the crew time and money.
General Assembly making trans-atlantic expansion
7 Nov
Exactly two months ago, we wrote about the $4.5 million round of funding that our co-working office, General Assembly, had closed. We knew the funding meant there would be some type of expansion but had only guesses as to where the next GA outpost would be – Texas, London, Los Angeles? This week, as covered by the Financial Times, GA’s decision was finally revealed – the plan is to open a campus in London!
The FT reports that the 20,000 sq. ft campus will be located in Clerkenwell, East London, and will open Spring 2012. Prime Minister David Cameron even commented on the news, saying “General Assembly is one of the world’s most dynamic technology communities and digital education providers, and their presence in London will help more British entrepreneurs access the skills and support they need to grow into world-beaters.”
We aren’t exactly sure yet whether or not our membership is international, but hopefully this means we have a home in London if needed.

