Communication, Dissected.

Last week, we referenced an IDC report which indicated that the mobile workforce is growing to 1.3 billion employees by 2015. In short, this means that the trend toward instituting a mobile workforce plan is pervasive, and prepared or not, your company will likely have to adjust to the new mobile business model.  

Is your company ready? Don’t be scared. Embracing company-wide mobility has dozens of benefits for your organization: reduced operating costs, happy employees, hero status for saving the planet due to your role in shrinking your corporate carbon footprint.  However, while all of these are nice, how can you ensure that your workforce will maintain their current level of productivity if they aren't in the office? The simplest solution is to give them the ability to have instant and accountable communication with you and with other colleagues at any time. This way your team doesn't skip a beat even if they aren't in the office. But it doesn’t stop there. If you enable your workforce to be mobile by deploying a communication app via the web and smartphones, you will have access to intel that will make your company more efficient and more productive.

How, you ask? Here is a quick breakdown of some really cool intel mobile communication apps can deliver, dissected by type:

Inter and Intra-Departmental
You will now have access to communication data by departments which allows you to see which groups need immediate and direct access to each other. For example, do your dispatchers send more communication out to the operations teams or to your drivers and/or couriers? Does your foreman need to reach his/her crew or office administrators more often? By knowing which departments are communicating with each other the most, you can evaluate the efficiency of your business operations.

Role-Based
Knowing which levels of the organization are communicating with each other allows managers to understand how the communication is flowing between the chain of command.  For example, do managers only talk to other managers or are they appropriately communicating corporate or departmental changes to their entire team?  With this information, you can evaluate whether or not your organizational structure is efficient or in need of some reworking.

User-Based
It is even more useful to analyze communication activity at the user-level to determine which employees are communicating effectively and who is attentive to communication from colleagues.  Armed with this information, managers can identify which employees are helping to create a more productive environment.

Summary Data
And last but not least,  what if you had other really insightful visual representations of your company's communication, such as communication activity displayed by day and time?  This type of data allows you to understand peak hours of communication and therefore helps in forecasting employee numbers for events or customers service hours.

Lua Heat Map

These are just a few ways communication can be dissected and distilled into information that will make your organization more efficient, but also help you plan ahead so that your operations will be optimized.

Visit our website to learn more about Lua enterprise messaging solution and the benefits of business communication insights.

Kohzy oversees Product Marketing at Lua. He has worked in the finance and technology industries, and has experienced the inefficiencies and silos in the workplace that Lua addresses. He's passionate about every aspect of urban life - ubiquitous connectivity, public transportation, instant gratification - especially in the great city of NYC.