Growth Expected in Unified Communications. Is Your Company Ready?

Unified Communications

According to a new report from Transparency Market Research, "the unified communications market could grow from $22.8 billion in 2011 to $61.9 billion by 2018."  The nearly 3x growth in this industry makes sense.  Unified Communications (UC) promotes consolidation, collaboration and efficiency among the numerous ways of engaging in business communication.  The result reduces operating costs and increases profitability.  There are additional market factors at play driving support of a new breed of UC technology though.

First, by next year, 70% of the US workforce will be mobile.  Second, two thirds of millennials will use their personal devices for work?  These additional market forces are pushing the UC needle forward,  but they are also changing which UC technologies will be effective in supporting the mobile worker.  Currently, unified communication technologies have been built with the desk worker in mind, but could be doing a better job of serving mobile workers.  Let's take a look at some key reasons why this market can be served by a better alternative:

Access:  Mobile employees need immediate and real-time access to their teams.  The current lack of UC systems, with a centralized and interactive directory, makes accessing teams difficult.

Email is Not Effective:  Our most recent blog post on the ineffectiveness of email communication puts large organizations at risk for overlooking critical messages.

Lack of Accountability:  The new mobile worker will not be in the office, so ensuring that messages are read is important.  The current UC technologies do not allow for quick access to see who has read or not read messages.

Critical Communication is Lost:  Some of the current UC technologies have so many features, that the critical communication component is lost.  We must then ask ourselves if that technology is worth implementing- it seems more trouble than it's worth.

Reply-All Mess- Messaging is designed to deliver short-form communication.  This way the message is seen and acted upon immediately.  Most UC technologies do not allow for administrators to deliver messages to the whole company as a one-way blast of communication.  Modern UC technologies should- it will alleviate unnecessary reply all's.

Ineffective Conference Calling- Perhaps one of the biggest issues with current UC systems is the inability for mobile teams to conference call each other due to the amount of time it takes to set one up.  New UC technologies should not require pins or passcodes.

Inefficient Document Distribution And Access- Accessing and distributing a document during a crisis situation or to a sales person at the point of closing is an extremely important, but often difficult, endeavor.  Modern UC systems allow for instant access to any document without digging through dozens of folders.

The new worker is mobile and it's important to procure communication technology to match that.  Gone are the days of UC technologies that do not cater to this new breed of mobile and device-equipped worker.

Kohzy oversees Product Marketing at Lua. He has worked in the finance and technology industries, and has experienced the inefficiencies and silos in the workplace that Lua addresses. He's passionate about every aspect of urban life - ubiquitous connectivity, public transportation, instant gratification - especially in the great city of NYC.