Ruth Blatt writes on Forbes about the parallels between communication in times of crisis and communication at live events. Blatt draws upon Lua's work with the SuperBowl and disaster relief efforts as key examples of how technology is helping organizations quickly get important messages out to everybody.
Live events and natural disasters have certain features in common . They employ large groups of diverse professionals who come together for a short amount of time. Most of them have never worked together before. Lua helps overcome the communication challenge inherent in this situation through a customized system designed to get everyone on the same page.
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