Remote employees. Inside sales. Field teams. They're all connected.
For almost every business, the effectiveness of its sales force is measured from the inside-out. A connected and unified core team equates to stronger relationships with clients--existing and new. Without the presence of an inter-departmental workflow over a secure platform, a business risks creating silos and a company-wide disconnect, leaving clients confused.
For most organizations, the salesperson is the conduit of information that bridges a business and its client. With the help of recent advancements in enterprise mobile messaging and VoIP technologies, companies have successfully broken through the barriers that have historically created a lag in the information flow between their executives and sales teams. Fortunately, strategy can now be executed over an efficient and secure network.
Lua's recent integration with Salesforce allows sales teams to stay connected over secure messaging--on both desktop and mobile. The integration allows members to directly share leads, contacts and opportunities from their Salesforce accounts. With a continuing effort to develop better ways for businesses to communicate, here are 4 ways Lua builds on your sales team's existing workflow and reinforces your business's communication with its clients and partners:
1. Network-based Communication
Most companies rely on voicemail and email to communicate with external parties. But if you're like most, you probably wish there was an easier and faster way to talk to partners, PR agencies and financial advisors. Lua's business-focused interface allows companies to set up various networks, wherein a People Directory lists every employee by department and features group or individual conversations, and attachments. As long as your third party is added to a network via our Admin Console, any member of your sales team (including you) can access them via secure messages or calls through a single app.
2. Scalability and Accountability
Regardless of size, company administrators can add new members of the sales department to a network or private group via the Admin Console. Similarly, admins have the freedom to remove members from a network or restrict access to a file/photo/message on a department, group or individual level. This means that your sales force can monitor its content within its own team, a crucial component when dealing with clients that exist in a tightly secured industry with privacy needs. Lua's experience working with government, healthcare and finance sectors provides us with valuable insight into our product updates.
3. Front End + Back End Service
Even while on the phone – or during a conference call with a client – your sales representative can quickly communicate with colleagues for information. Lua's encrypted, secure file-sharing ensures that private information is sent to its destination, and not leaked as can happen over un-secure consumer messaging apps or in-phone SMS services. Having a mobile-first solution at your fingertips facilitates a better dialogue between your company and its customers with real-time access to documents, and less time spent "getting back to them."
4. Readily-available Support Staff
We work with you. Our on-site sales and client-success teams provide the friendly safety net for your business to find solutions to its unique needs. With demos, industry materials and key insights into the best way to use Lua, our team is ready to help improve your business's relationship with its clients.
With Salesforce and Lua, sales teams are empowered to take action immediately.
Lua is a flexible and direct source for information within any department. For sales, Lua's integral part of the existing modern, mobile workflow shows its value by helping to generate more sales leads, facilitating discussions on opportunities with clients, and the the ability for employees to share accounts directly from Salesforce. So instead of just "talking" about your ACME opportunity, you can attach the Salesforce object directly to the conversation, and everyone can see the details on that opportunity without leaving the app. From there, further action can happen immediately and the status of that action can be updated in real time within Lua.
By combining the greatest benefits of Salesforce and Lua’s real time messaging, making intentional and thoughtful decisions based on Salesforce data will be easier than ever for all types of end users. Empowering your sales teams with technology that removes obstacles from their workflow has become even more critical in today's increasingly complex marketplace. Keep your sales team ready for anything with Lua.