Pagers, faxes, rotary phones – all relics of the past, but will email soon be joining them? Texting (SMS) is becoming more and more popular now that the millennial generation has entered the workforce.
Americans between the ages of 18-29 send an average of 88 text messages per day – with a mere 17 daily phone calls. However, this trend isn’t exclusive to millennials as 81% of all employees use texting for work (91% of whom text colleagues and 71% text customers, suppliers, or partners). This trend is perfectly understandable as texting has proven to be much more reliable than its email counterpart. In general, texts have a 98% open rate (versus email's 22% open rate) and 90% of texts are opened within the first three minutes!
Clearly, texting for work is a powerful business tool, but without a strong company SMS strategy, it can leave companies vulnerable to major security issues. Many businesses have been slow to adopt secure texting for work solutions, inadvertently leading employees to turn to consumer messaging apps like iMessage, WhatsApp, or GroupMe. These apps do not provide the adequate levels of security features for business communication.
Lua solves this problem by offering an encrypted messaging service which extends to its file sharing. Features like Lua's instant conference calling creates a user experience that feels familiar to those who are already dependent on their smartphones. Incorporating Lua's secure enterprise messaging into a company’s mobility strategy means employees can benefit from the productivity gains of texting without compromising its data security.