About 81% of people use texting for business communication. Needless to say, that's a lot of texting. Growing trends toward company BYOD acceptance informs us that the current state of messaging apps has completely transformed the way we work in our professional realms. For the most part these changes are great: faster communication, increased collaboration, and higher usage rates! Yet despite the benefits we reap, professionals across all industries struggle with the sacrifices that come with using these tools - mostly those that require our time, attention, and a lenient stance on personal privacy.
The integration of consumer messaging apps has eased the transition away from older, more obtrusive forms of communication - such as phones, faxes, and email - toward more efficient virtual platforms. Apps like Facebook Messenger, Whatsapp, and GroupMe provide informal conversational outlets that quickly became an integral part of the workplace, once people gained a better understanding of the usefulness of texting as a communication tool. Yet with the onset of more and more messaging platforms, these services have begun to generate traces of the original problem, which lead to the development of the communication app in the first place. Noise. In the form of notifications, message alerts, and loud, obnoxious ringtones.
This generated messaging traffic from housing all messaging apps in the office creates an obstruction to productivity, and whose simple notification sounds act as reminders of time taken away from our responsibilities to look at friends' personal updates.
The bottom line: these apps cannot differentiate between your work and personal content. By using a context-specific app, like Lua, you can be sure that any notification will regard your job and signal an more urgent response than let's say, your friend's newly posted baby pictures on Facebook.
The solution? EMM. Also known as Enterprise Mobility Management, which are the technologies and methods used to manage a wide array of wireless mobile devices and networks for business use. Enterprise messaging tools offer the same communication service in a secure, easy-to-use virtual environment, where employees and employers alike, can converse using tools familiar to regular messaging apps in an all-in-one platform. Videos, images, file-sharing, you name it.
Enterprise apps like Lua integrate the same push notifications as a way to receive alerts from departments or co-workers without the guilt or compulsion to respond right away. Simply take note of the alert, check to see if it's urgent, and keep working if need be. Similarly, Lua's desktop version features notifications that show up as snip-its of conversation in the lower right-hand corner of your computer monitor.
Ultimately, enterprise messaging apps offer the same simple communication tools as consumer messaging apps like WhatsApp and GroupMe, but within a broader package of work-specific features and security, granting you the freedom to actually do your work. Stop needlessly wasting time glancing down at your phone in search of work-related updates, let your phone reach out to you!
Learn more about how Lua can help your entire team focus your attention in the workplace.