Companies Will Need BYOD to Compete for Employees

There are many good reasons for executives to implement BYOD (bring your own device) policies in their organizations. The most commonly mentioned relate to communication strategy. For example, BYOD enables faster decision making, increases productivity by incentivizing connected employees to remain engaged longer, eliminates information silos and brings teams together through collaboration. All of these are important, and true, but how about larger workforce demographic shifts?

In less than two years, millennials will make up the largest segment of the workforce. For mobile policy, this is a very relevant development. Millennials already expect to use their personal devices. A CompTIA report shows two-thirds of millennials using personal phones at work, compared with just a third of baby-boomers. As millennials become the majority of our workforce, these expectations raise the stakes on BYOD.

Companies in all sectors need to start attracting millennial talent, and wooing the best and brightest of GenY. Allowing the use of personal devices goes a long way towards achieving these two goals. The same CompTIA report shows that three out of four men between the ages 20 to 49 see an employer's level of tech-savvy as a factor in choosing where to work.

While BYOD may seem like a perk to older employees, millennials see it as the norm. As this demographic shift proceeds, organizations without BYOD policies will surely be playing catchup.

Kohzy oversees Product Marketing at Lua. He has worked in the finance and technology industries, and has experienced the inefficiencies and silos in the workplace that Lua addresses. He's passionate about every aspect of urban life - ubiquitous connectivity, public transportation, instant gratification - especially in the great city of NYC.