Michael writes for Forbes about how consumer software, while preferable to many employees, are ill-equipped to handle the complexities and challenges of enterprise customers.
When businesses try to save money through getting by with a consumer app, they ultimately realize it’s a shortsighted strategy. Not only do they waste time and expose inefficiencies but they also lose control of their organization. Purpose-built enterprise solutions save companies time and money while enabling accountability across teams. A company can try to survive on a consumer solution for as long as possible, even when it doesn’t offer as much functionality, but don’t be surprised when the results don’t meet management’s expectations.
Read the full article on Forbes.