Facebook At Work to Tackle Multiple Enterprise Issues


Michael DeFranco, Lua's CEO, comments on the recent announcement that Facebook is working on an enterprise product for interoffice communication, Facebook At Work. He highlights the main hurdles that FB needs to overcome in order to be accepted by enterprise IT.

Facebook has several hurdles out of the gate with this endeavor: the pervasive lack of trust by the enterprise, understanding the true needs of the enterprise when it comes to messaging versus social networking’s collaboration opportunity, and the unique challenges of selling into the enterprise and understanding that audience, for which they are not yet equipped.


Read the full article Forbes.