This month, Andrea Kayal joined Lua as the VP of Marketing. Previously Andrea was the Director of Marketing at TimeLink where her core focus was acquisition and brand awareness. Prior to TimeLink, Andrea worked at Octagon Marketing where she managed global marketing portfolios for clients such as BMW of North America and MasterCard.
We asked Andrea a few questions so you can get to know her:
Where are you from?
New Jersey. I am extremely proud of this fact.
What were you doing before Lua?
Vacationing (JK). Building out the marketing department at TimeLink to ensure that there was a continuous and healthy pipeline for sales.
What are you working on at Lua?
Getting us found. Lua is a forward thinking, modern and truly progressive communication tool for businesses of any size. The user interface is simple, easy to use and extremely powerful… and now I want the world to know about it.
Lua was one of the first applications of its kind, so my goal is to increase Lua’s brand awareness and focus on increasing not only trials, but conversion rates. And I can’t wait to really dig in and get started.
Do you have any hobbies?
Yes, I have two hobbies.
1. Gaming. I am not sure if I should admit that because unfortunately gamers are usually described with interesting adjectives, but I love gaming. The Gears of War franchise tops my list, but Halo is a close second.
2. Soccer. I played soccer at the University of Michigan, so I still try to see if I can relive my glory days every now and then. I am also very proud to be a Michigan Wolverine. Go Blue!
What’s something we don’t know about you?
I was Pele’s assistant during the 2006 World Cup when I was working at Octagon. He was a MasterCard spokesperson and I think I just happened to be at the right place at the right time. As a soccer player, he had been my idol growing up and having the opportunity to travel and work with him was really a dream come true.
My favorite moment took place a day before the final match. One of the local German television stations asked Pele to pick his top 10 favorite goals of the World Cup. So I sat with him and reviewed all of the tournament goals and he would tell me which were his favorite and why. It was sort of a surreal experience- one I will never forget. He is also one of the kindest, most sincere people I have ever met and I am grateful for having had that opportunity.
What attracted you to Lua and the problem we’re solving here?
The people and the product. I am surrounded by extremely smart people working on a game changing application that unequivocally solves business communication problems. The application is stable and the market is in a growth phase- not only in terms of adoption, but educated users.
Is there a specific industry you are targeting for Lua’s growth?
We are industry agnostic, so every industry is fair game. Every single business can benefit from using Lua. So we need to be very strategic about how we go to market to ensure that the value proposition is clear to every user.