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    How Do I Generate ROI on Enterprise Messaging?

    by Laura Contero
     Image via SAP

    Image via SAP

    It's no wonder businesses have flocked to BYOD and workplace messaging. A solid enterprise mobility management solution ensures your company of many great things, including the peace of mind that your data is secure. 

    Most companies welcome the idea of integrating a mobility aspect to their EMM solutions. Many, however, do so with the expectation that it will generate a quick return, without fully measuring all of its benefits. Almost every organization utilizes traditional measures of calculating return (revenue minus cost divided by cost of the investment) to justify operational expenditures. But what exactly do you gain from enterprise messaging? 

    Monetarily

    1. Elimination of inefficient email processing
    The typical corporate business professional sends and receives about 105 emails per day. But filtering, reading, and responding to emails takes time. Consequently, the emailing process has become an obstructive part of our workflow. But by implementing enterprise messaging, your company saves that wasted time so that you can allocate your man-hours to projects that require your immediate attention.

    2. Elimination of following up
    After being assigned a task, you've probably had to wait for an indefinite period of time for answers to your follow-up questions. But what if you didn't have to wait? You should know that workplace messaging is instant messaging, which means tasks are completed is less time. Enterprise messaging grants you the freedom to communicate in a similar fashion to email, but with the benefit of easier file and media-sharing.  

    3. De-duplication of work
    Enterprise messaging provides you with a forum to save and send your content, eliminating the need for copies, print-outs or other paper waste. Having one source for all your data, visible to anyone permitted on the app's group, translates to savings in large-size printers, fax machines and copiers. 

    4. Faster employee on-boarding
    As the leading standard for communication among millennials, texting in the workplace was an inevitability. That's why implementing enterprise messaging into your company's workflow makes sense, and the benefits include a shallower learning curve (due to high consumer messaging usage). Without the need to train their newer employees to text, companies save in the thousands. 

    5. Minimization of information security risks
    Enterprise messaging apps aren't the same as consumer messaging apps. Their key differences lie in data protection, visibility and administrative control.  With Lua, your content is shared via an encryption process with visibility control (who can receive your text). Similarly, administrators maintain the ability to eliminate content on the Admin Console, Lua's EMM control center.  

    Non-Monetarily 

    1. Increased ability to close sales deals
    Salespeople have agreed that instant access to internal professional expertise increased sales close rates by 1-5%. Faster responses to questions means better chances of on-boarding new clients. 

    2. Insight into organizational efficiency through communication analytics
    A well-rounded EMM solution should provide you with an analytics dashboard for insight on the communication happening over your enterprise messaging app. Lua's Insights visualizes which departments have communicated with each other, leveraging your employee efficiency and accountability. 

    3. Improved social cohesion
    Technologies like email and voicemail are too distant of communication mediums to generate a productive workflow. Enterprise messaging on the other hand, is informal and communal, complementing your business's workplace culture.  

    4. Improved vertical communication between leadership and front-line workers
    The 'un-secure' nature of consumer messaging apps make them inappropriate for business communications. That's why enterprise messaging is crucial to maintaining your expected level of professionalism. The democratizing appeal of messaging encourages employees from different departments to reach out to their superiors. The transition from traditional hierarchies result in fewer cover-ups and greater visibility into your organization. 

    5. Provision of record of conversations for greater efficiency
    EMM solutions usually provide a place of record for important transferred data, but a great enterprise messaging solution extends this feature to mobile messages as well. Lua stores all your data for easy-access, saving you money in potential litigation fees and fines during audits.

    Executives express interest in new technologies so long as they calculate a return within the first year. But many aspects of integrating enterprise mobility are intangible, or even immeasurable. None, however, are insignificant. 

    Placing an emphasis on company survival is important, but keep in mind that there are several factors that contribute to the success of an organization. The benefits of enterprise mobility extend beyond the bottom line. They re-invigorate company culture, improve employee coordination, and ultimately--generate higher customer satisfaction.  

    Check out Lua's full report on ROI and product benefits.

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    Posted In Enterprise Mobility
    Tags ROI   enterprise mobility   EMM
    Laura Contero
    Laura was born in upstate New York and is currently working towards a Marketing MBA at the Martin J. Whitman School of Management at Syracuse University. Her favorite things to do are play the guitar and meditate.

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